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"The public is merely a multiplied me."
Mark Twain
Companies exist in communities. Communities make buying decisions and investment decisions. They influence decision-makers - whether in government, or amongst special interest pressure groups. They decide whether the best and brightest want to work for you, or your competitor. Are you going to be perceived as the respected pillar of the community, or the bully on the block?
Many corporations are generous in their support of worthwhile community projects, but it is no less philanthropic for the company and the executives to receive appropriate public recognition for their support.
The selection of appropriate causes, the negotiation of the right profile in return, and the leverage of those activities into an enhanced reputation are legitimate benefits of a corporate giving strategy.
• Develop an effective community relations strategy
• Gain "earned media" for your community activities
• Ensure your image within the community matches the one that you want for your company
• Use effective communications strategies to market your message