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"But it is zero tolerance time in corporate life these days."
Margaret Wente, Globe and Mail
March 8, 2005
On the firing of Boeing CEO Harry Stonecipher
Customers and investors heed corporate reputations. Senior executives have become the public face of corporations. Public positioning and media savvy are essential for the success of your business and the satisfaction of your shareholders. An effective reputation management strategy is based on:
• Ensuring your preferred reputation is how people actually think of you or your company
• Enhancing executives' personal reputations
• Raising the profiles of the public faces of your company
• Positioning the corporation
• Conducting research, including polling and focus groups
• Building relationships with stakeholders and governments
• Managing public issues
• Being prepared for crisis management and damage control
• Managing media relations
• Planning community investments strategically
• Building community relationships
• Media Training