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"Greater than the threat of mighty armies is an idea whose time has come."
Victor Hugo
1852
A good strategy is based on an understanding of the environment, corporate objectives, strengths and weaknesses, opportunities and threats, and the appropriate tactics you need to reach your goals.
How does the community perceive you? How does the market perceive you? Is that perception consistent with the strategic objectives you have defined? We can help you establish communications objectives and build a disciplined strategy.
• Establish goals and objectives
• Identify stakeholders and target audiences
• Select your message and tactics
• Position the right people to successfully manage the strategy
• Implement, evaluate, adapt
Strategic Planning
Single issues that emerge on the public agenda can provide new business opportunities or they can push your business plan off course. Be in the driver's seat when industry issues such as greenhouse gas reductions, insurance rates, business activities abroad, cross-border trade and security, gas pricing or power deregulation become public debates. Be in a position to influence governments and the outcome of those public debates.
• Anticipate the public agenda
• Identify specific issues
• Monitor and manage the media
• Control public meetings and information
• Manage government relations
Spotlight has extensive experience in public consultations, public opinion research, and government relations. We have affiliates in Ottawa and across the country to bring together the team that can keep your business focused on your bottom line.