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"What a chief executive says before TV cameras or in print can affect a company's reputation by as much as 50%. Given what is at stake and that there are any number of gleeful bloggers out there to pounce on a verbal misstep, media training has become very important to the corporate world."
"When the CEO is on the record"
Gigi Suhanic, Financial Post
February 12, 2005
Ensure your corporate spokespeople have the skills to get your message to your audience clearly, correctly, and concisely - the first time. The media professionals at Spotlight Strategies will work with individuals or small groups in a full-day session, complete with:
• message development
• on-camera training
• personal coaching
Sessions are conducted by experienced professionals who have run the media gauntlet in New York City, Ottawa, Toronto, Chicago and other major markets.